Duración: 3:26

Random House Mondadori, the editorial, sold 352% more copies than expected of the book "Mal de Escuela" (School Sickness). The campaign generated over 650.000 visits to the website following a fake video. The book is now at its 7th edition, and has become a best-seller and a reference for the educational sector. The success comes from the campaign that generated traffic to www.heducacion.com, where 2.240 comments, suggestions and critics about the educational system in Spain have been recorded so far and have been sent to the Education Ministry.